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Ad Strategy Report: How Apple Launched its New Services
Apple recently announced four new services at their two-hour "It's Show Time" event on March 26th, 2019.
We analyzed the marketing campaigns for each of these services and published our findings in this Social Marketing Snapshot report.
- Apple's share of voice in the smartphone space
- Apple's media-mix strategy for ad publishing
- Audience targeting data for Apple TV+
- Campaign data for Apple News+, Apple Arcade and Apple Card