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Ad Strategy Report: How Mobile Carriers are Promoting 5G Using Paid Social

We analyzed all paid and organic social campaigns surrounding 5G from major mobile carriers, including, T-Mobile, Verizon, AT&T, Sprint, Boost, Metro® by T-Mobile, Xfinity, and Cricket over a 60 day period.

This report dives into digital and social advertising strategies surrounding 5G and explains how these major mobile carriers used or avoided 5G in their messaging.

What's Inside:

• Audience targeting strategies
• Brands' media-mix allocation 
• Social media campaign analysis
• Top-performing ads