News and Media-02
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Ad Strategy Report: How Top News & Media Publishers Use Paid Social

We analyzed all paid and organic social campaigns from major News & Media outlets, including The New York Times, The Wall Street Journal and the Washington Post, over a 30 day period.  

This report dives into digital and social advertising strategies, and explains how these media entities leverage social media marketing to promote their content and engage target audiences across multiple channels.

What's Inside:

  • Audience targeting strategies for brands including, NYT, WSJ and The Washington Post
  • Trends in media-mix allocation and platform of choice for major news and media companies
  • Top performing ads