Brand Messaging in Times of Crisis: How Banks and Financial Services Generate Positive Brand Sentiment by Taking Charge of their Message
As the world continues to feel the effects of COVID-19, companies across all industries are faced with changes to not just their forecast and business model, but also to the ways they message and are perceived by customers. Financial services companies are looking to adjust and adapt their messages in order to reassure consumers that they can fulfill their brand promise.
View the virtual webinar, where BrandTotal CEO and Co-Founder, Alon Leibovich and Natasha Stevens, EVP of Strategy and Product Innovation at GfK, share successful messaging campaigns from leading brands.
Topics in this webinar include:
- Best practices for successful branding campaigns during times of crisis
- How to benchmark your campaigns against leading brands by measuring audience sentiment and engagement
- Deep dive into specific marketing campaigns that resonated with consumers and generated positive sentiment and brand love
- How to structure your brand analytics process to maximize visibility and efficacy