Agile Messaging Roundtable: Ad Campaign Best Practices During a Global Crisis
As the world continues to feel the effects of COVID-19, companies across all industries are faced with changes to not just their forecast and business model, but also to the ways they message, and are perceived by customers.
BrandTotal has brought together a panel of experts to discuss the current state of brand marketing, and what the new normal may look like with regard to how to communicate with the people who matter most to your business - your core audience.
Our panelists discussed effective ad strategy practices for financial services banking, insurance, and automotive industries.
Download the on-demand to view the discussion
Speakers in this session:
Natasha Stevens, EVP of Strategy and Product Innovation at GfK
Benjamin Karsch, Managing Director and Group CMO, Accenture Strategy
Alon Leibovich, Co-Founder & CEO at BrandTotal