Brand Response to the Facebook Boycott
A coalition of civil rights organizations – including NAACP, Color of Change, the Anti-Defamation League, and Sleeping Giants – launched the #StopHateforProfit campaign citing Facebook’s "repeated failure to meaningfully address the vast proliferation of hate on its platforms."
With the boycott in place, how are brands reaching their target audience? Which other platforms are gaining from the boycott, and what effect will this have on Facebook?
BrandTotal answers these questions in this latest eBook reviewing how top brands across industries are responding to the Facebook boycott.
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