SOCIAL COMPETITIVE INTELLIGENCE SNAPSHOT

Dark Marketing: Seeing Beyond The Tip Of The Iceberg

Given that 85% of social ads are dark ads, how can you see the innovation fueling brands' Dark Marketing social ad strategy? In BrandTotal’s new monthly Social Competitive Intelligence Snapshot for Dark Marketing campaigns, we reveal key trends and benchmarks to help you outsmart the competition while optimizing your brand ROI.

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What's In the Snapshot

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Insightful Competitive Overview

Get an in-depth review of the competitive marketing in your industry to understand who’s winning at paid social across channels and which channels are most successful at driving SOV and engagement.

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Analysis of Dark Versus Public Ads

What’s the breakdown between public and dark ads within the competitive set? Discover what competitors are doing differently than your own brand.

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Consumer Sentiment Trends

Find out who’s leading the field, what the positive and negative keywords and phrases are, and how consumer sentiment has shifted over time.

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Actionable Key Learnings

See our take on what’s working and what’s not in paid social in terms of SOV, share of topic, consumer engagement, consumer sentiment, and creative/messaging.

Get the Snapshot

Download the report now to see how Dark Marketing campaigns are generating engagement, Share of Voice, and winning creatives and messaging.