SOCIAL COMPETITIVE INTELLIGENCE SNAPSHOT

NFL Season Has Started: How Are Brands Leveraging Their Sponsorships?

Given that 85% of social ads are dark ads, how can you see how brands are leveraging their NFL Sponsorships on social media? In BrandTotal’s new competitive social advertising insights report, we reveal key trends and benchmarks to help you outsmart the competition while optimizing your brand ROI.

nfl-edition

TAKE A CLOSER LOOK

What's In the Snapshot

insightful-competitive-overview
Insightful Competitive Overview

Get an in-depth review of the competitive marketing in your industry to understand who’s winning at paid social across channels and which channels are most successful at driving SOV and engagement.

dark ads
Analysis of Dark Versus Public Ads

What’s the breakdown between public and dark ads within the competitive set? Discover what competitors are doing differently than your own brand.

consumer-sentiment-trends
Consumer Sentiment Trends

Find out who’s leading the field, what the positive and negative keywords and phrases are, and how consumer sentiment has shifted over time.

Group 59
Actionable Key Learnings

See our take on what’s working and what’s not in paid social in terms of SOV, share of topic, consumer engagement, consumer sentiment, and creative/messaging.

Get the Snapshot

Download the report now to see which brands took their NFL Sponsorships seriously to influence engagement, sentiment, and Share of Voice.