Snapshot: Social Responsibility
In the past, social responsibility was a unique selling point for niche brands. Today, social responsibility is something that brands cannot do without. Consumers look for brands that align with their personal values, and social responsibility has become a key value for modern consumers.
In this new report, we’ll look at how different brands are emphasizing their commitment to social responsibility, connecting with consumers around this central issue, and generating positive engagement and consumer sentiment – indeed, consumer love – through their social responsibility efforts.