Snapshot: The Rise Of Sustainability As A Key Trend In Paid Social Media Strategy
In the past, sustainability was a unique selling point for niche brands. Today, sustainability is something that brands cannot do without. Consumers look for brands that align with their personal values, and sustainability has become a key value for modern consumers. In this new report, we’ll look at how different brands are emphasizing their commitment to sustainability, connecting with consumers around this central issue, and generating positive engagement and consumer sentiment – indeed, consumer love – through their sustainability efforts.
