Snapshot: Ultra-Fast Fashion Edition

In conjunction with Advertising Week NYC, BrandTotal, a leading social competitive intelligence and brand analytics platform, today released new data examining the ultra-fast fashion category.

For the study, BrandTotal analyzed paid social media ad campaigns by ultra-fast fashion leaders, including Shein, Boohoo, Princess Polly, Fashion Nova, PrettyLittleThings, and Zaful across Facebook, Instagram, YouTube, Twitter, and LinkedIn. 

ultra-fast fashion



What's In the Snapshot


Insightful Competitive Overview

Get an in-depth review of the competitive marketing in your industry to understand who’s winning at paid social across channels and which channels are most successful at driving SOV and engagement.

dark ads

Analysis of Dark Versus Public Ads

What’s the breakdown between public and dark ads within the competitive set? Discover what competitors are doing differently than your own brand.


Consumer Sentiment Trends

Find out who’s leading the field, what the positive and negative keywords and phrases are, and how consumer sentiment has shifted over time.

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Actionable Key Learnings

See our take on what’s working and what’s not in paid social in terms of SOV, share of topic, consumer engagement, consumer sentiment, and creative/messaging.

Get the Snapshot

Download the report now to see how major brands are generating engagement, Share of Voice, and winning creatives and messaging to support their ultra-fast fashion initiatives.