Snapshot: Ultra-Fast Fashion Edition

In conjunction with Advertising Week NYC, BrandTotal, a leading social competitive intelligence and brand analytics platform, today released new data examining the ultra-fast fashion category.

For the study, BrandTotal analyzed paid social media ad campaigns by ultra-fast fashion leaders, including Shein, Boohoo, Princess Polly, Fashion Nova, PrettyLittleThings, and Zaful across Facebook, Instagram, YouTube, Twitter, and LinkedIn. 

ultra-fast fashion

 

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What's In the Snapshot

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Insightful Competitive Overview

Get an in-depth review of the competitive marketing in your industry to understand who’s winning at paid social across channels and which channels are most successful at driving SOV and engagement.

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Analysis of Dark Versus Public Ads

What’s the breakdown between public and dark ads within the competitive set? Discover what competitors are doing differently than your own brand.

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Consumer Sentiment Trends

Find out who’s leading the field, what the positive and negative keywords and phrases are, and how consumer sentiment has shifted over time.

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Actionable Key Learnings

See our take on what’s working and what’s not in paid social in terms of SOV, share of topic, consumer engagement, consumer sentiment, and creative/messaging.

Get the Snapshot

Download the report now to see how major brands are generating engagement, Share of Voice, and winning creatives and messaging to support their ultra-fast fashion initiatives.