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Ad Strategy Snapshot: How Cosmetics Companies are Utilizing Paid Social Media to Grow Their Brands

This report analyzes how major cosmetics brands use different social platforms and targeting strategies to achieve their goals.

Specifically, Kylie Cosmetics and Huda Beauty, two cosmetic brands led by prominent influencers with massive followings, are spending the least on social media advertising when compared to the rest of the industry. Conversely, they are leading the space in likes, comments, and shares across the category.

What's Inside:

  • Audience targeting strategies
  • Brands' media-mix allocation 
  • Social media campaign analysis
  • Top-performing ads