A Q&A discussion featuring Andy Fowkes, Head of Insights, EDF, hosted by Mark Mansfield, Senior Vice President, Global Growth & Partnerships, BrandTotal
Originally recorded March 11, 2021
Customer Insight Lead, EDF
Senior Vice President, Global Growth & Partnerships, BrandTotal
There’s a lot to be learned from brands in different phases of their life cycles. So we wondered, what do leading brands and challenger brands do differently in their approach to social advertising? And how do they use competitive intelligence to hone their strategies, launch new products, campaigns, and creatives to boost performance and optimize ad spend?