How Leading Brands Optimize their Social Advertising Strategies to Keep Up with Competitive Challenger Brands

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A Q&A discussion featuring Andy Fowkes, Head of Insights, EDF, hosted by Mark Mansfield, Senior Vice President, Global Growth & Partnerships, BrandTotal

Originally recorded March 11, 2021


Andrew Fowkes

Customer Insight Lead, EDF


Mark Mansfield

Senior Vice President, Global Growth & Partnerships, BrandTotal

There’s a lot to be learned from brands in different phases of their life cycles. So we wondered, what do leading brands and challenger brands do differently in their approach to social advertising? And how do they use competitive intelligence to hone their strategies, launch new products, campaigns, and creatives to boost performance and optimize ad spend?

Join us for an insightful webinar featuring leading UK energy company EDF as we unveil strategies and best practices in brand marketing and social competitive intelligence.

Attendees will learn how:

  • Leading and challenger brands optimize their digital share of voice
  • These companies use social competitive intelligence to optimize consumer response to their creatives
  • Insight into competitive campaigns yields better performance and digital strategy
  • The impact of consumer sentiment, share of topic, and advertising methodology (dark versus public ads) influences brands’ social strategy

Watch now to get key insights into tips and tactics for optimal brand impact across the entire social media landscape.