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Ad Strategy Snapshot: How Streaming Services and Cable Providers are Utilizing Social Media 

This report analyzes how major Streaming and Cable brands use different social platforms and targeting strategies to achieve their marketing goals.

Out of the “Big Three” streaming services (Netflix, Hulu, and Amazon Prime) and Cable TV giants, Netflix is leading across the major social media engagement categories. The service generated a combined 29.5M likes, comments, and shares across Facebook, Twitter, YouTube, and Instagram.

The next closest competitor is Disney+ with a combined 16 million likes, comments, and shares.

What's Inside:

  • Audience targeting strategies
  • Brands' media-mix allocation 
  • Social media campaign analysis
  • Top-performing ads