RESEARCH INSIGHTS:

How 2020 Has Transformed Black Friday & Holiday Brand Advertising

INSIGHTS FOR PAID SOCIAL MEDIA

It’s been quite a year and we wanted to know what impact 2020 has had on Black Friday and holiday advertising as part of brands’ paid social media strategies.

Using the BrandTotal platform, we performed an analysis of how paid social media strategies have changed from last year to this one. The results are surprising, interesting, and informative all at once -- and brands will find this information useful for their own marketing strategy and advertising campaigns.

Uncover key paid social strategies for Black Friday and Cyber Monday and see upcoming trends that will influence the Holiday consumer shopping season. Download the research report by filling out the form.

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