Uncover Competitive Social Ad Secrets of CPG Companies

Given that 85% of social ads are dark ads, how can you uncover your competitors’ strategy to improve your own brand marketing within the Consumer Packaged Goods industry? In BrandTotal’s new monthly Social Competitive Intelligence Snapshot for CPG companies, we reveal key trends and benchmarks to help you outsmart the competition while optimizing your brand ROI.




What's In the Snapshot


Insightful Competitive Overview

Get an in-depth review of the competitive marketing in your industry to understand who’s winning at paid social across channels and which channels are most successful at driving SOV and consumer engagement.

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Analysis of Dark Versus Public Ads

What’s the breakdown between public and dark ads within your competitive set? Discover what competitors are doing differently than your own brand.


Consumer Sentiment Trends

Find out who’s leading the field, what the positive and negative keywords and phrases are, and how consumer sentiment has shifted over time.

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Actionable Key Learnings

See our take on what’s working and what’s not in paid social in terms of SOV, share of topic, consumer engagement, consumer sentiment, and creative/messaging.

Get the Snapshot

Download the report now to see how your CPG competitors are generating consumer engagement, Share of Voice, and winning creatives and messaging.