Strategies for Challenger Brands and their Agencies in Planning New Launches on
Social Media & Digital

Ever wonder why challenger brands are so good at planning new launches? Join us for an intimate fireside chat as we reveal insider strategies, tactics, and techniques in using paid social to launch new products, new ad campaigns, and new initiatives, while leveraging social competitive intelligence and brand analytics tools. 

Attendees will learn how to:

• Measure creative ad performance, optimize message/market fit, and adjust their digital and social strategy
• Identify open media spaces to invest in blue ocean opportunities or divest from saturated media spaces
• Align Brand, Performance, and Media teams to optimally measure a brand’s digital and social impact