Fueling Brand Innovation Through Competitive Social Advertising Intelligence

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Hosted by Mark Mansfield, Senior Vice President, Global Growth & Partnerships, BrandTotal

Brought to you by BrandTotal & The CMO Council

Originally recorded May 26, 2021


Debra Bass

Global Chief Marketing Officer and President of Nuvo Group America


Teresa Chung

B2B Digital Marketing Analytics Manager, Verizon

As an enterprise marketer, you already juggle so many initiatives. How can you find the innovation spark that fuels challenger brands to transform your brand? That’s important, because the rapid rise of Direct-to-Consumer upstarts, paired with consumer adoption of social commerce & e-commerce, drives challenger brands to innovate like never before. They quickly launch new and disruptive social advertising campaigns and adapt their active campaigns in real-time. What if there was an easy way to tap into the source of that innovation? A way to see beyond yourself and gain actionable media and analytics insights that decode disruptive brands' social strategies to fuel your own enterprise brand innovation — your own shortcut to greatness?

Join Teresa Chung of Verizon and Debra Bass of Nuvo Group America, formerly of Johnson & Johnson, for a panel discussion on how to use real-time competitive social advertising intelligence to pivot strategy and outsmart the competition. Get ahead of trends by identifying whitespace opportunities and avoiding oversaturated spaces. It’s all possible when you know what the competition is really doing, and BrandTotal makes it easy.

Register now to learn how to:

  • Go behind enemy lines and learn what’s working for the competition
  • Use actionable media & data-driven creative insights to shift brand strategy and re-invent when necessary
  • Arm yourself with contextual, real-time data to respond quickly and push innovation

BrandTotal’s competitive social advertising intelligence enables established brands, challenger brands, and agencies to see every ad across their competitive category, combined with real-time consumer reactions and interactions. This way, they know what’s working for their competitors and how their own brand advertising compares.

Register now to get access to insider knowledge on moving the needle where and when it matters.