How Top-Performing Consumer Brands Reverse-Engineer Their Competitors' Social Advertising Creative Secrets

YMS June 2021 Webinar_logo-group

Hosted by Mark Mansfield, Senior Vice President, Global Growth & Partnerships, BrandTotal

Brought to you by BrandTotal & YMS Online via Voxburner

Originally recorded June 7, 2021

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Mark Patchett

Founder @ Growth Shop | Investor | Ecom Entrepreneur | $1B+ in Growth

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Benjamin Karsch

Managing Director and Group CMO, Accenture Strategy and Sustainability, Accenture

Co-hosted by Mark Mansfield, Senior Vice President, Global Growth & Partnerships, BrandTotal

If you’re like a lot of marketers today, you are wishing you had a crystal ball so you could see exactly what rival brands were up to on social media, what creatives and messages were resonating with consumers, and which ones were abject failures. Before the advent of competitive social advertising intelligence, that was pretty much impossible because nearly 85% of social advertising is dark, which means unless you are in the target audience, you simply won’t see the majority of ads.

How can we be the best data-driven marketers when we can’t see what competitors are doing in social advertising, and if we are only measuring ourselves with our own brand data and not benchmarking against the competition’s performance? Clearly, that’s no way to win share of wallet. 

Join us for an invigorating conversation as we talk about how to:

  • See every single rival brand ad and every single consumer response on social media in real-time
  • Use creative intelligence to make better content, faster
  • Understand who’s winning social share of voice, consumer sentiment and engagement
  • Benchmark your brand social performance against the competition in real-time
  • Analyze insights from rival brands to reverse-engineer their social strategy

If you’ve ever wanted to unlock the secrets of competitors’ social advertising strategy, you won’t want to miss this webinar!

Watch now to learn how marketers can maximize creative output with their competitors' social advertising intelligence data.